myVideo

Product Design / Branding Design / Market Research

Product Design / Branding Design / Customer Research

Modernizing video streaming into entertainment experience

Modernizing video streaming into entertaintment experience

Modernizing video streaming into entertainment experience

Since myVideo launched a video streaming service in 2012, the number of users had grown steadily with the support of cross-device experience. Nevertheless, little attention was paid to improve the shared experience on TV screens compared to mobile devices though users spent most of their time on their TV screens.

Tracing the user scenario: to utilize the watching experience

Talking to a few different users with diverse backgrounds and watching habits, such as first-time fathers, retired mom and single white-collar worker...etc, which has given us a lot of learning and insights. Although myVideo’s previous design model was based on Android TV Guideline, one common pain point we found all have is that the most used features are hidden too deep, the users have to spend a lot of time to find what they want to watch.

No more remote controller: the mobile app was a new way that users found.

The main content such as ‘recently viewed’ and ‘favorites’ on the landing page was redesigned. It was based on the findings from user interviews that they tried to prepare a video on their mobile app to avoid using cumbersome TV remote controllers.

Design strategy to bring business growth

Design strategy to bring business growth (ongoing project)

User-friendly onboarding experience on mobile devices was the main focus to encourage users to sign up and upgrade their plans easily. TV, web and mobile experience and design had to be aligned while considering sync. Rather than just finishing up a short-term project, we built a long-term relationship by leveraging a deep understanding of business challenges and market status.